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MARKETING | Staff Reporter, Australia
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Cold Rock gives away free holiday

Starting July 1, customers who buy any size of the Take Home Pack will get a chance to win a Queensland beach holiday.

The company owned by the Melbourne-based Franchised Food Company (FFCo), is sending four lucky customers to the Capricorn coast with a five-night stay at 4.5 star Seaspray Resort, transfers and a Cold Rock ‘surprise’.

“This is a great opportunity to continue to raise the awareness and sales of our Take Home Packs, which can be enjoyed all year round no matter the weather,” FFCo marketing manager Clare McKeown said.

“Just like our in store ice creams, our Take Home Packs allow customers to customise their ice creams with their choice of chocolates, lollies, nuts or fresh fruits. Take Home Packs can be enjoyed at home, at a party, at a friend’s house or in the car on your way home, and of course even during winter.”

Customers can visit stores or go online to join.

“This competition is also part of our way of continuing to support Queensland following its summer of disasters, and follows a donation made by all FFCo brands to the state’s flood appeal in January,” Ms McKeown said.

The competition will be supported by radio advertising, in store and online activity including regular updates on Facebook, Twitter and the Cold Rock website and a promotional video on the Cold Rock YouTube channel.

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