Check out which is the top marketing tool for franchisees

Is digital marketing the way to go these days?

According to a recent survey conducted by marketing implementation agency Fuse, traditional marketing using letterbox flyers and local press ads still stand as the key tools of communication for local markets.

Although digital marketing has become increasingly popular amongst various franchisees, 28 per cent of the respondents still prefer traditional marketing as the most effective marketing channel.

Press ads ranked second with 21 per cent, followed by a tie with local sponsorship and POS (in store point of sale) with 18 per cent.

Lastly, EDM execution took the fourth rank being the least preferred marketing channel, with a total of 15 per cent. It is worth mentioning that the low preference for EDMs could be influenced by the fact that not all brands offer the opportunity for franchisees to run EDMs therefore it is possible that some of the franchisees surveyed never tried this digital channel in their local area.

Fuse surveyed franchisees from 7 different national QSR brands.

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