The challenges of designing a QSR website
Chatime and Crust Gourmet Pizza Bar talks about challenges and why a website is never truly complete.
Positive changes are not without work and this holds true on the experience of both Chatime and Crust.
According to Karen Leong, Chatime Head of Marketing, the challenges the chain faced during the website overhaul include:
- It’s usability. Is it easy for customer to navigate around?
- How much information should we share on the website? Too much can be overwhelmingly and too little results in less trust from customers
- Determining what the purpose of the website is
- Future planning. What functions will be included in the future as it would need to be
- prepped and set up in the initial stages to cater for this.
Meanwhile, the biggest challenge for a website, said Renee North, Crust Marketing Manager, is that it is never truly complete.
"There are always new opportunities and technological updates that can improve the site, and prioritising those that are most relevant for the Crust consumer is at the forefront of our decision making."
"Secondly, every user of the site has individual preferences, so it’s not always easy to accommodate everyone with new functionality and content."