Boost Juice launches national media campaign
Founder and Executive Director Janine Allis is the face of the promotion.
Boost Juice’s latest national campaign is dubbed Squeeze what you love. “Squeezing what you love reinforces everything that Boost is about. Our ingredients are fresh and natural, we love what we do, and we love making our customers feel a little bit better every time they visit a Boost,” said Allis.
The creative will run nationally on free-to-air television in Melbourne, Sydney, Adelaide, and regional markets, along with an extensive campaign across a number of digital platforms.
The media campaign features not only the Squeeze commercial but out-takes as well. Following the launch period the out-takes will be rotated with the core creative in all media.
“The core Squeeze ad is one we’re very proud of, and we feel it is even more compelling when you see the out-take footage. It gives the campaign a depth and dimension that we really love,” said Retail Zoo Chief Brand Director Dan Bradley.
Boost Juice plans to open another 10 stores in Australia before the end of the financial year and plans to exceed 300 stores globally before the end of 2013.
View the Squeeze what you love ad here: https://www.youtube.com/watch?v=Pi3leEf5Xls
View the Squeeze what you love out-takes here: https://www.youtube.com/watch?v=IgHGPssRd4c
