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The Cheesecake Shop customer wins trip to New York
The lucky shopper will travel on January 25.
Ferdinand Anciano purchased a product from The Cheesecake Shop Seaford, Victoria and entered online at strawberryclaus.com.au on December 14, 2012. He was drawn as the major winner on January 2, 2013 and will fly to New York City.
National Marketing Manager, Peter Dable, said, “We believed it was important to get buy in from our franchise network so we let them decide what the major prize was. The $20,000 trip to New York City was unanimously voted in.”
He said they received over 9,000 entries via the microsite strawberryclaus.com.au and record traffic to cheesecake.com.au.
Meanwhile 2013 is set to be a strong promotional year for The Cheesecake Shop with a number of upcoming promotions.
