How to cut marketing logistics errors to almost zero percent
Find out in this case study.
These days, marketing teams—especially in the food franchise industry, experience great pressure in coming up with incredible campaigns to further support their brand’s growth and promotion.
Marketing teams take into consideration numerous things during the whole process of producing a campaign. But unfortunately, many tend to overlook the campaign’s execution, resulting in logistics errors that would affect the whole outcome of the campaign.
Scott Hamilton, one-time national marketing manager for several national food franchise brands, shared his experience and dilemma with QSR Media in dealing with marketing logistics errors and what move helped his brand to produce a ‘virtually zero error rate.’
Read the Fuse Case Study here.
