Starbucks and Peanuts to launch global collaboration
The collaboration will introduce Peanuts-inspired merchandise and beverages.
Starbucks and pop culture icon Peanuts have entered into a global collaboration that will launch an exclusive line of Peanuts-inspired merchandise and beverages.
Launching this 25 March, the collaboration will also feature a brand-new Peanuts character, Joe Kind Snoopy, created exclusively for Starbucks.
According to Starbucks, Joe Kind Snoopy represents the belief that even the smallest acts of goodwill can have a profound impact on people's lives.
Joe Kind Snoopy will be featured in merchandise such as plastic and stainless steel cold cups, mugs, and tumblers all featuring the new character.
New beverages include the Joe Kind Snoopy Frappuccino made with vanilla syrup and chocolate chips with a combination of chocolate and caramel sauces, topped with whipped cream, chocolate sauce and a cute Joe Kind chocolate topper, and the Joe Kind Snoopy Latte made with an espresso base, a drizzle of caramel and chocolate sauces on the sides of the cup, steamed milk and topped with whipped cream, chocolate sauce and a Joe Kind Snoopy chocolate topper. The latte also comes in an iced version.
Limited edition merchandise will be available while stock lasts.
