Red Rooster rolls out multi-phase Summer campaign ahead of holidays
It aims to boost sales, strengthen awareness, and engage broad audiences.
Red Rooster (Reds) is rolling out a new summer campaign ahead of Australia’s busy retail season.
The campaign, which spans TVC/OLV and is supported by radio, OOH, social, digital, and experiential elements, focuses on roast chicken as a central part of summer meals.
The campaign aims to boost sales, strengthen awareness, and engage broad audiences.
The rollout is structured in three phases: the main “Hero Roast Chicken” ad debuted in late October; a new festive dessert, Elf Bites, launched on 26 November; and the brand’s whole Roast Dinner Offer will start on 7 January 2026.
The aim is to maintain momentum from the festive season into the new year whilst emphasising affordability.
Additional seasonal activities include the return of the viral Fried Lights candles for Kris Kringle, a festive lights display at Red Rooster’s Cannon Hill restaurant in Brisbane in collaboration with KIIS FM, and the continuation of the 25 Days of Chickmas loyalty promotion through the Red Royalty App.
