Red Rooster and Naked reveal first creative project
A campaign for the Spring-Summer season.
Red Rooster has partnered with Naked for its Spring-Summer campaign, building on the brand's Tender Loving Chicken (TLC) concept launched earlier this year.
The chain released a new ad highlighting a "healthier" chicken prepared with no added hormones or MSG and features illustration and video, accompanied by the song 'Ice Cream' by rock group Battles.
Click here to watch the ad on Red Rooster's Youtube channel
Katie McCarthy, Creative Director at Naked Sydney said, “roast chicken is a classic family dinner. Since it's already a favourite family meal our task was simply to remind Australians that Red Rooster makes the best roast chicken. We wanted this work to convey the energy and passion that Red Rooster has for what they do and to build on the rich TLC brand idea. The result is something quirky, maybe a bit unexpected, definitely upbeat and a good sign of things to come. "
Anna Jones, National Marketing Manager at Red Rooster added, “at Red Rooster, we’re going back to what we do best, which is giving Australian families the best roast chicken for the dinner table. Food from the Red Rooster kitchen is now seasonal and completely free of artificial colours and flavours so we wanted to inject energy and a sense of whole-
some fun into the classic chicken meal with this campaign. The creative execution by Naked Communications has been absolutely on point and we couldn’t be happier with our first piece working together.”
