Pizza Hut partners with new creative agency

In effort to amp up the chain's digital marketing.

Pizza Hut announced last week that it has appointed Host as its lead creative agency.

According to the chain, as lead creative agency, Host will provide Pizza Hut’s creative strategy and development across Australia in both traditional and non-traditional formats.

"After conducting a comprehensive review, we are delighted to have selected Host as our lead creative agency," said Fatima Syed, Pizza Hut Head of Marketing & Innovation. "We selected Host because of their ability to address our changing business needs which we believe will enhance our marketing strategy for 2015."

"Host also demonstrated to us that they understand our business and the need for dynamic ways of thinking, particularly in the digital arena. Their innovative approach to our business will be invaluable in helping us to continue to build our presence in the world of e-commerce."

“We’d like to take the opportunity to thank M&C Saatchi for a fantastic eight year partnership with Pizza Hut. They have delivered advertising which has had a positive impact on the brand and business and we wish them well for the future.”

Anthony Freedman, Group CEO at Host added, “Everyone at Host is absolutely thrilled to be working with Pizza Hut. We very much look forward to developing stand out work befitting this iconic global brand.”