, Australia

Muffin Break's new ad a tribute to parents

The chain launches new television advertising campaign.

Muffin Break has launched a new TV ad created by Infinity2, featuring the busy but rewarding world of a parent. The two new television advertisements (30 seconds and 15 seconds) stars Kate Worsley and introduces a new tagline for the brand – Muffin Break. You Deserve It.

Click here to watch the 30 second version of the new TV ad

Muffin Break Marketing Manager, Gemma Fitzsimons, said the new advertising campaign cements Muffin Break's positioning as modern, fresh and fun.

“It’s an exciting time for Muffin Break as we continue to evolve the brand in today's competitive retail food market. We have taken a tongue-in-cheek, humorous approach that makes light of the daily routine and highlights how Muffin Break offers its customers a short escape from the daily grind of everyday life.”

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