Mad Mex announces three-year partnership with Perth Glory
The Mexican food chain is sponsoring the WA football club.
Mad Mex Fresh Mexican Grill announced that it is now a premier partner of the Perth Glory Football Club after inking a three-year deal.
“Football is a religion in Mexico, so it makes perfect sense to partner with one of the A-League’s longest-serving clubs,” Sarah Hendry, National Marketing Manager, Mad Mex Fresh Mexican Grill said.
“We are Mad for freshness and flavour, and we are certainly Mad for Glory. We believe burrito power will propel the Glory to take home some silverware this season.”
Perth Glory FC Chief Operations Officer, Anthony Radich, said he is delighted to welcome Mad Mex on board as a partner for 2016 and beyond.
“Mad Mex is a brand that is growing fast and one that exudes a lot of fun. It’s important to us that Mad Mex offers a healthier food offering and an authentic, quality product. Like us, Mad Mex is very keen on ensuring all fans and customers have a wonderful experience and it’s great to be working with like-minded people. We’re really excited to welcome Mad Mex to the Perth Glory “familia".”
The partnership includes the Mad Mex logo on Perth Glory FC players’ shorts, VIP member events and offers, stadium signage, player appearances and game days. At all Perth Glory home games, the Mad Mex Oblivious Fan Cam will surf the crowd for unsuspecting spectators with a timer to see how long it takes for them to notice.
The sponsorship is an addition to Mad Mex’s portfolio of sporting partnerships which also includes the Greater Western Sydney Giants AFL team.
