, Australia

KFC redesigns logo in lieu of halloween

A spooky Colonel Sanders.

To celebrate Halloween, KFC Pennant Hills changed its store signage for one night and turned the Colonel's face into a scary skull. A first for the Australian chain.

Created by Ogilvy and Mather, Sydney, the image was accompanied by a campaign asking fans of Facebook and Instagram to guess which store it is for a trick or treat. To help consumers guess correctly, a video showcasing installation of the sign and wishing a Happy Halloween to KFC customers was also posted

Click here to watch the video on KFC's Youtube page

KFC Marketing Manager Eva Tran said: “This was a great opportunity for KFC to continue to be relevant by developing work that is realtime and topical"

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