Domino's launch Quick Ordering feature
Slices up 3 to 4 minutes off the pizza ordering process.
Domino’s Group Chief Digital Officer, Michael Gillespie said the launch of Quick Ordering on the Domino’s website and App provides customers the option of saving their order for next time.
“A lot of our customers are passionate pizza lovers, meaning they know what they like and they like what they know. This new addition to our digital platforms means they can now save their orders for next time and reduce the number of clicks and time taken to place an order,” Gillespie said.
“We know a huge percentage of customers want to access our brand through technology so we need to make sure we fit into their lives – anywhere, anytime. Quick Ordering helps us make it easier for our customers to do this.”
Gillespie said pizza lovers still have the opportunity to customise and tailor their orders if they change their mind or want to try something new or add vouchers.
“We would never remove this function because choice is also extremely important to our customer. It’s simply about adding even more convenience for our customers.”
Another extension to Quick Ordering is the implementation of payment tokenisation – meaning customers can also now save their preferred payment option to their order.
“With remember my payment details and remember my previous order, Domino’s is committed to leveraging the latest technology and best practices which enables the pizza experts to pass on time saving initiatives to hungry customers."
“We need to ensure we’re always taking on customer’s feedback and searching for ways we can make our ordering process faster and easier. With this feature customers could reduce their order time by up to three to four minutes.
“By saving their preferred payment option customers reduce the number of clicks again to four- it really couldn’t be any easier.”
Gillespie said these changes will help drive the Domino’s digital growth over the coming years.
“Our determination to be the market leader for digital innovation has already seen us achieve almost 60% of sales online and, over the next three years, we want to grow this to 80%."
“Customers are now accessing Domino’s faster, easier and with more control than ever before, now they can order in four clicks and as little as 30seconds.”
