The Coffee Emporium to launch new Easter Campaign
From the 15th of March, customers visiting the coffee house chain will be able to try the new Banoffee Latte and Banoffee Frappe, part of the brand's new Easter campaign themed “Happy Easter in Banoffee Land”.
According to The Coffee Emporium’s Global Marketing Manager, Fernando Pimentel, Banoffee is all about getting consumers to experience new flavour combinations, specifically that of Banoffee, a blend of Banana and Toffee.
“Easter is the perfect time of the year to launch our Banoffee line as consumers are naturally open to indulge in special treats during the Easter period. The Coffee Emporium will be part of this wonderful and joyous moment by offering Australian families new beverages packed full of flavour.” Pimentel said.
Daniel Isaac, Group General Manager of The Coffee Emporium, said, “We are continuously looking at ways of innovating our beverage offering during different times of the year. We know Easter is a very special date for Australian families and we wanted The Coffee Emporium to be part of it too.”
The brand’s Easter Campaign is available for limited time only.
The Coffee Emporium is also planning to run more brand activations and campaigns throughout the year.
Pimentel said, "We are once again excited to see our brand connecting with our loyal guests and new customers. We are always looking at creative ways through which The Coffee Emporium can express itself. Finding the right context to establish this connection is key for our brand’s success.”
