Burger Urge’s Death Wish campaign returns

This marks the eighth consecutive return of the LTO.

Burger Urge has announced the return of the Death Wish campaign across all restaurants on 7 October, marking its eighth consecutive year.

The Death Wish campaign will launch three spicy flavoured sliders: the Hellhound, Mad Hyde, and Soul Reaper, each with an escalating intensity

Collectively, the sliders deliver a punishing 666,666 Scoville units, making Death Wish 2025 the brand’s hottest edition yet.

To create the burgers, the brand collaborated with hot sauce artisans 13 Angry Scorpions, whose sauce was previously featured in the hit US TV show Hot Ones, where celebrity guests try different hot sauces.

Peta Glover, Burger Urge’s Head of Retail, said the Death Wish is one of the brand’s strongest campaigns.

“It’s not just about creating buzz; it’s about building a tradition customers return to every year. This year we’ve raised the bar again, and all we can say is don’t be fooled by the size,” Glover said.

The challenge remains strictly 18+, available in-store only, and requires participants to sign a waiver issued by Burger Urge.