7-Eleven taps Aussie indie-pop duo for app-driven giveaway
The promotion is happening until 7 December.
7-Eleven has teamed up with Australian indie-pop duo Client Liaison for its Redeem 2020 campaign, a month-long giveaway via their new app.
Until 7 December, every customer who downloads and registers with My 7-Eleven will randomly receive a free reward. Prizes include Slurpees, coffee, chocolate bars, sausage
Rolls and muffins.
In addition to receiving free rewards for joining, the My 7-Eleven app has offers for both new and existing members.
“We’ve loaded the My 7-Eleven app with easy wins for everyone. Whether you’re a loyal user of the My 7-Eleven app, or new to it entirely, this summer is all about sparking joy
through life’s small pleasures,” Julie Laycock, 7-Eleven’s General Manager for Customer Experience, said in a media release.
“Renowned for their feel-good tracks and infectious positive energy, we've enlisted the help of Client Liaison to encourage Aussies across the country to join the My 7-Eleven app
and redeem their exclusive offers.”
Client Liaison’s Monte Morgan and Harvey Miller added: “We have joined forces with 7-Eleven to intervene in 2020 and give everyone a chance to celebrate the little wins.”