Menulog delivers 104% order growth in 2020
The platform is focused on an accelerated growth path and increasing market gains.
Menulog has been highlighted by its parent company, Just Eat Takeaway.com in its full-year results, revealing that the platform delivered 104% order growth in 2020 and expanded its market share.
The platform saw over 8,000 restaurant partners, over 3,000 of which are regionally-based, joining the platform across 45 new suburban and regional zones last year.
Menulog said it is focused on an accelerated growth path and increasing market gains in the highly-competitive delivery category.
Key growth pillars driving the local market, the firm said, include growing dining on all occasions, coupled with driving value for customers and restaurant partners - which saw the brand commit to a $30 million per annum investment to slash off-peak delivery fees for Menulog-delivered orders to $1.99.
Just Eat Takeaway.com said sales soared 54% in 2020 but operating losses mounted to €107 million (A$164m) from €78 million a year before.
Chief executive Jitse Groen said the delivery group had taken 588 million orders in 2020 – up 42% – and expected growth to step up again in 2021.
“2020 was an exceptional year for Just Eat Takeaway.com. Right before the completion of the merger between Just Eat and Takeaway.com, the world was hit by Covid-19. This brought unprecedented challenges to our restaurants, consumers as well as to our organisation and staff, but it also created tailwinds for our business,” he said.