David Jones, bp to end convenience partnership

The announcement comes less than a year after the two businesses announced a rapid expansion of their network.

David Jones and bp confirmed they will end their convenience partnership and their 35 dual-branded sites will be transitioned over the coming months.

“bp confirms that, following a review by David Jones of its food strategy, our organisations have collectively agreed to work through a managed transition that will see our relationship end in the coming months. We wish David Jones all the best in its future business activities," a spokesperson from bp told QSR Media.

The 35 current bp and David Jones stores in Sydney and Melbourne will transition away from being dual-branded, but will continue to " offer a wide range of distinctive, fresh and high quality products." 

"bp remains committed to delivering the best possible experience for our customers and will continue to actively pursue our strategy of transforming retail convenience and putting customers at the heart of everything we do," the spokesperson added.

The announcement comes less than a year after the two businesses announced a rapid expansion of their network, with around 21 dual-branded sites opening across Sydney and Melbourne since August 2020.

A spokesperson for David Jones also issued the following statement: "David Jones and bp have agreed our pilot convenience partnership will end in the coming months. This follows a strategic review by David Jones of our Food business to focus exclusively on bespoke Food Hall experiences at our Elizabeth Street and Bondi Junction locations, and premium pantry and seasonal gifting ranges instore and online."

"David Jones remains committed to delivering an exceptional Food range reflective of our customers’ needs and preferences while reducing cost and enhancing overall business performance. We thank bp for its strong collaboration throughout the partnership and wish the business all the best in the next phase of its development," the statement added.

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