The fast food giant said the Brisbane-based burger chain was "clearly mirroring" their signature Big Mac.
Burger Urge is pulling their Big Pac alpaca burger from sale on Friday after McDonald's accused them of trademark infringement.
"At the request of McDonalds legal team, we will be pulling the Big Pac from sale...We continue to maintain that nobody in their right mind could possibly confuse our premium alpaca burger with a McDonalds product, but we’re happy to capitulate in order to keep the peace. Moving forward, Burger Urge will continue to offer unique products, as we’re the industry leader in this regard. 2019 is already shaping up with some big ideas in the works," Burger urge said in a statement sent to QSR Media.
The 'Big Pac', made with alpaca patties, sauce, cheese, pickles, lettuce, onion, on a bun, was launched by the Brisbane-based burger chain earlier this month.
“This is simply a marketing stunt to leverage our well-established and iconic brand. We have no issue with the burger itself, however the name and promotion are infringing on our trademark by clearly mirroring our famous Big Mac," a McDonald's spokesperson said.
"We have had a number of productive conversations with Burger Urge, who have already agreed to remove the marketing materials as requested,” the fast food giant's statement added.
Photo credit: Burger Urge Instagram, McDonald's Australia Facebook
Do you know more about this story? Contact us anonymously through this link.