What’s on the menu in McDonald’s spin-off brand CosMc
The fast-food giant plans to open 10 of these in 2024.
Coffees, teas, and slushies will be the main menu items of McDonald’s new spin-off brand CosMc.
As part of a limited test, the first CosMc location opens in Bolingbrook, Illinois, this month, with more planned in the next few months.
The new brand will be a small-format beverage-led concept from indulgent blended beverages from cold coffee to fun drinks like Sour Cherry Energy Slush, Tropical Spiceade and S’mores Cold Brew.
The concept will also offer snack range foods from Spicy Queso Sandwich, Savory Hash Brown Bites and Pretzel Bites to desserts such as Blueberry Lemon Cookie Sundae and Caramel Fudge Brownies. The menu will also have a few McDonald’s classics.
The new format will focus on digital and drive-thru. McDonald’s said that it plans to open 10 CosMc pilot locations by the end of 2024.
The spin-off brand was first announced by McDonald’s CEO and president Christopher Kempczinski during the company’s second-quarter earnings call in July. The concept was described as “a small format concept with all the DNA of McDonald’s but its own unique personality."