The sandwich chain intends to strengthen its positioning as a food and lifestyle brand.
Subway announced it appointed Broad Street Licensing Group (BSLG) to represent the sandwich brand and expand its footprint of licensed products.
The partnership will focus on the creation of Subway branded licensed products in food and lifestyle spaces.
“Our collaboration with Broad Street Licensing Group enables us to connect fans to the Subway brand in new and unexpected ways,” Subway chief operating & insights officer Mike Kappit said. “With BSLG, we will grow our presence beyond our natural borders into other retail environments and strengthen our positioning as a food and lifestyle brand.”
“Subway is an iconic brand known throughout the world for customized, delicious subs made with quality and fresh ingredients,” added Bill Cross, Senior Vice President of Business Development at BSLG. “Through our work with Subway, we will highlight the restaurant’s iconic image along with its fresh, high-quality ingredients to bring fans licensed food and lifestyle products.”
Previous clients by BSLG include Burger King, SeaPak Seafood, Farm Rich Foods, Old World Spices and Unilever.
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