Ready-to-drink range /Starbucks
Starbucks ready-to-drink Pink Drink range to hit stores.
The drink was inspired by the handcrafted beverages served at Starbucks cafes.
Starbucks has announced the launch of its new Pink Drink, its ready-to-drink (RTD) and canned beverage that will roll out wherever groceries are sold.
The beverages were developed through the North American Coffee Partnership (NACP), a longstanding joint venture between Starbucks and PepsiCo.
The Starbucks Pink Drink features bold fruit flavours of strawberry and açaí combined with coconut milk and refreshing fruit juice and Starbucks Paradise Drink features tropical fruit flavours of pineapple and passionfruit, blended with coconut milk and refreshing fruit juice. The new colourful and refreshing non-dairy RTD beverages will start hitting store shelves this month in grocery stores, national retailers, convenience stores and gas stations as well as online where groceries are sold. The beverages will be available for a suggested retail price of US$3.67 per 14 oz bottle.
According to the international coffee chain, both RTD drinks are inspired by the handcrafted beverages served at Starbucks cafés. Pink Drink joined the menu in 2017 after it quickly gained popularity when the beverage customization took social media by storm. Starbucks Paradise Drink was added to the café menu last summer and has quickly become a customer favourite.
“We are excited to launch the new ready-to-drink Starbucks Pink Drink and Paradise Drink on store shelves nationwide, offering our customers another way to enjoy these delicious and refreshing beverages. Starbucks Pink Drink began as a customer-created beverage in our Starbucks stores and quickly became a fan favourite and a permanent beverage on the menu. Offering the popular, plant-based, cold Starbucks Refreshers beverages in grocery channels further extends the Starbucks RTD portfolio,” said Chanda Beppu, senior vice president & president, of global channel development at Starbucks.
Inspired by the colours, flavours, and textures of the customer-created handcrafted beverages, Starbucks will also announce a fashion designer collaboration later this spring to celebrate the new RTD Pink Drink and Paradise Drink on the go.
