, Australia

McDonald's US to accept hugs as currency

Between Feb. 2 and 14, some McDonald's customers will be able to use a different kind of currency as part of their campaign "Pay With Lovin' Instant Win Game".

Type of currency will be designated by the an employee, designated the Lovin' Lead, and could include calling a loved one, fist bumping, hugging, or blowing a kiss.

Lovin' Leads will select winners based on a predetermined schedule. The customer who enters the door on or closest to the designated time will be eligible for the promotion.

Winners will be notified only after they have ordered and are not allowed to add items or modify their meal.

Join QSR Media Australia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

5 challenges QSRs faced when implementing loyalty programmes
1 in 2 Australian loyalty programme members are active in all of the loyalty programmes they are a member of.
Research
What fueled Oporto’s 200 restaurant growth?
The brand perfectly balanced its portfolio to capitalise on changing consumer preferences.