McDonald’s relations with franchisees hit record lows – survey

Latest survey reveals results.

A story in News.com.au reports that US-based investment firm Janney Capital Markets in its latest half-yearly McDonald’s Franchisee Survey showed that some store owners were unhappy with the company head office.

The franchisees rated both the business outlook and their relationship with the head office poorly, the worst outlook since the survey began in 2003.

“McDonald’s system is broken,” one was quoted as saying. “They talk menu reduction to help our people, simplify our menu for customers — but add products to help sales and it does not work. We will continue to fall and fail.

For more details, click here for the full news.com.au article.

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