Nitrogenie plans to take over Asia
The chain shares its long-term plan to bring premium Australian ice cream to Asia.
Nitrogenie signed its first overseas franchise agreement last year and has opened its first store in Bangkok at the brand new Central Embassy shopping mall. Steve Minon, Director of Nitrogenie added that they have also recently opened a second location in the city, a pop-up store in Siam Paragon shopping mall which he notes is an indication that the business will continue to expand in the Thai market.
He shared to QSR Media that the move to Thailand is part of a long term plan to take the Nitrogenie brand into overseas markets in particular to the asian markets because they feel there is a large market in Asia for quality Australian dairy.
The chain has received hundreds of enquiries from overseas markets which include Asia, the Middle East, Europe, South and North America, India, Pakistan, and New Zealand
What makes the brand special, he explained, is that all Nitrogenie ice cream is made from 100% premium Australian dairy. "So this promise of 100% premium Australian dairy is something quite unique in the market and something that we feel we can take to and market strongly within Asia."
"Whilst we're not the only liquid nitrogen ice cream brand in the world, we're the only one that we know of with the potential to expand into overseas markets from Australia, using the lure of quality 100% Australian dairy. "
All Nitrogenie ice cream are made from real food ingredients and the base flavours are made with true anglaise made from milk, cream and eggs, and not reconstituted powders commonly used in the industry. Minon added that the chain also does not use artificial chemicals to stabilize the ice creams.
To date, the chain is currently researching and designing store locations in Indonesia, Japan and Hawaii.
Minon noted that Nitrogenie is focusing more on investing in recipe research and product development for international expansion.
The plan is to grow slowly locally but continiously churn out new products, testing them in the Australian market and then tailoring the offering to the overseas market with the intention to expand the brand there.
