Zarraffa opens its 70th store in Townsville
Expands to north Queensland.
The Lakes drive thru -- the company's second location in Townsville -- is a milestone for the brand, bringing their total number of stores to 70.
Company CEO Kenton Campbell believes that Townsville typifies coffee culture in the state’s regional areas.
“There has been a lot of interest from regional markets for our stores, driven by demand for quality coffee and convenience,” he said.
Campbell said the relocation of franchisee, Corey Blakemore and his young family, showed a strong commitment to the brand and has played a large part in the success of the the first Townsville store, which opened late last year in Fairfield.
“We are lucky in Townsville to have the right combination of available store sites and experienced franchisees.”
According to the Australian-owned company, it has long had its eye on northern expansion in Queensland, with a number of key locations in Townsville and Cairns on the drawing board.
“As with all of our openings, north Queensland is to be rolled out strategically; well supported with training and resourcing to ensure healthy businesses and ongoing success for our franchisee partners,” said Campbell.
“We still have several options for Townsville and at least one store to open in Cairns this year but every new opportunity needs to be weighed against the success of the existing stores within the Group, no matter how great the demand.”
Located at 161 Hugh Street, Currajong, Zarraffa’s Coffee The Lakes will service a highly populated area with some industrial and business zoning on a major arterial road.
“This drive thru is in an established strip mall and has great instore dining space as well as excellent drive thru access on to Hugh Street,” said Mr Blakemore.
“The store is sure to be a faster paced operation than our Fairfield drive thru, given its location, and also because so many people are familiar with the brand now and our standard of service and coffee.”
The 120 square metre store will incorporate both instore dining and drive thru capabilities.
Zarraffa’s Coffee The Lakes will be open from Wednesday 23rd April, with a grand opening planned for Saturday 26th April.
