Zambrero appoints Karim Messih as its new GM

He is the former GM of Video Ezy.

Mexican QSR chain, Zambrero, welcomed Karim Messih as the brand’s new General Manager.

For his new role, Messih will be supervising all franchise recruitment, operational, legal, marketing, finance, and HR functions at the brand’s support office.

In addition, Messih will also play a central role in providing strategic guidance on the brand’s expansion and growth plans.

“I’m very happy to be joining Zambrero at this exciting time. I’m looking forward to sharing my industry experience and working closely with Dr. Sam Prince, CEO Stuart Cook and the team to ensure that we have the right people, structures and processes in place to drive our franchisees’ success.

“I’m also thrilled to have joined a company that funds aid and development projects that tackle world hunger and improve the lives of millions of people around the world,” said Messih.

Messih has an extensive background in the franchise industry, with over 30 years of experience in some of the country’s largest franchise businesses. . He is the former General Manager of Video Ezy, and has worked at Jetset Tours for 17 years in various executive positions.

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