We are a Fast Food Nation’... so says new Ipsos MediaCT poll
More than half of population has visited a major fast food chain in the past month.
‘Out of Home Dining’, a new Ipsos MediaCT report, surveyed Australians dining habits with some interesting take outs for takeaways. Key findings included:
- Young Australians are the most likely to visit QSRs, with 60% saying they visit one at least once a month, compared with 36% of 45-64 year olds and 22% of 65+ year olds
- Although income levels matter when it comes to eating out in general, earnings are less influential when it comes to consumption at QSRs, with little to no difference seen across income levels
- 22% of QSR customers remain loyal to one brand, and 19% to 2 brands
- The 3 drivers for QSR consumption, in order, are price and convenience, health, and taste
- McDonalds is the most visited QSR chain, and also leads the pack in terms of ‘conversion’, with 42% of consumers considering a McDonald’s meal and 39% purchasing. By comparison, 52% of consumers would consider purchasing a meal at Subway, but only 29% do
- McDonalds is the most popular chain, with 42% having visited there in the past 4 weeks, followed by Subway at 29%, KFC at 23%, Hungry Jacks 16% and Domino’s 11%
