Retail Food Group appoints Richard Hinson as CEO

He replaced Andre Nell.

The board of Retail Food Group (RFG) has appointed Richard Hinson as its Group Chief Executive Officer.

Hinson started with RFG as their Chief Executive – Australia in January 2018 to implement the company’s strategic business review, to simplify its operating model, and to improve the sustainability and performance of its franchise network.

“Our core business is fundamentally sound and we are working hard to improve franchisee relationships and profitability. We are revitalising the network to focus on our customers first; improving performance, driving innovation and improving communication and transparency with our franchisees. This is a 12-18 month turnaround of the RFG business,” Hinson said.

Hinson brings almost 30 years’ experience in the retail food sector for his new role, having held national executive positions at Wrigley Pacific and Metcash Supermarket and Convenience.

“Richard is gaining the confidence of our franchisees and has restored some momentum to the business by delivering immediate benefits and focusing on longer term strategic plans for each Brand System,” Retail Food Group chairman Colin Archer added.

Hinson replaced Andre Nell, who was with RFG for more than a decade.

“On behalf of the Board, I would like to thank Andre for his dedicated service to Retail Food Group in a range of senior executive roles since 2007, and wish him well for his future endeavors,” Archer added.

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