New CEO for Red Rooster
The chicken chain appoints Chris Green as Chief Executive Officer.
Green previously worked locally and internationally for McDonald’s for 27 years, most recently as Vice President, Operations & Franchising in Malaysia.
“I spent a lot of time with Chris going through the plans that we have for the brand over the next couple of years and he has lots of exciting ideas as well. I am very impressed with his energy, expertise, resilience and passion for results. Chris is set to be a huge asset to our company and I’m really looking forward to having him on board. Chris’ appointment will also free me up to explore growth opportunities for all three of the QSRH brands,” said Rob Coombe, CEO of the chain's parent company Quick Service Restaurant Holdings.
Green noted, “I’m happy to have joined Red Rooster at such an exciting time and look forward to accelerating the current momentum established since the brand relaunch. We have an amazing opportunity to turbo charge the sales growth of our existing restaurants through delivering an exceptional customer experience, refurbishing restaurants inside & out, and introducing great new menu options. We will be opening even more restaurants leading to opportunities for both current & new franchisees. In addition to this we have a strong innovation pipeline with our soon to be launched “Red Royalty” app which will reward our loyal customers as well as provide on-line ordering for our growing home delivery business”.
