Zarraffa's Coffee welcomes a new board member
Replacing outgoing Chairman Terry Wimberley.
Ralph Edwards joins Zaraffa's, as Wimberley retires from his position as Chair and Director of Leasing with the Australian-owned franchise chain.
Edwards is the President of the Queensland chapter of the Franchise Council of Australia (FCA) and Director of the FCA’s national board. He has successfully owned, managed and grown a variety of businesses over the past 30 years, one of which is Bright Eyes Sunglass Stores Australia.
He successfully expanded the business in eight years, from 80 to 140 franchisees, making it Australia’s largest privately owned sunglass retail network.
Edwards has had a long-standing business relationship with Zarraffa's Company CEO and founder Kenton Campbell, he believes Edwards would herald a new chapter for the company’s governance.
“The addition of Mr Edwards will bring a strong hands-on franchising, retail and supply chain background with a track record of success in guiding growing businesses, including the Bright Eyes Sunglasses chain,” he noted.
“This, combined with his wide ranging experience on a number of boards and significant franchise industry involvement, will provide a balanced perspective of where the company should be heading now and into the future.
According to Edwards, he was attracted to the strength of the Zarraffa’s brand and the fact that the business is experiencing solid growth.
“I have held a keen interest in the Zarraffa’s business over many years and have closely watched and admired the success and growth of the company,” he said. “It is a brand that has withstood the test of a difficult retail environment and economic conditions and still continues to outperform its competitors.”
“Ultimately, Mr Campbell has a great vision for the business and I am eager to be a part of his passion for the coffee industry.”
Edwards believes the great growth and business evolution experienced by Zarraffa’s in recent times will necessitate the development of even stronger systems, procedures and corporate governance to provide the stability to continue to grow into the future.
“Zarraffa’s currently boasts 70 stores and is now expanding into new markets such as Western Australia and North Queensland. Broadening the base of the company into interstate and regional locations presents some new challenges that need to be carefully managed across the organisation.”
Campbell agreed, noting that the retail environment is still quite volatile and Mr Edwards’ extensive retail and industry knowledge and specialist experience in property leasing and tenant advocacy, has arrived at an opportune time.
“It’s an exciting new era for the company as we consolidate our systems and look internally at improving our major business tenants of product and service. Experienced leadership and management will be critical to our operation as we edge closer to reaching the one hundred store milestone.”
“With 17 years of retail history behind us and the recent recruitment of key management and board level experience to ‘steer the ship’, Zarraffa’s is equipped to drive the brand in a positive and profitable direction for the betterment of our franchisees and customers, now and in the future.”
