Zarraffa’s Coffee to open drive-thru store in Pialba

The coffee chain is also eyeing two additional openings before the end of the year.

Australian-owned specialty coffee franchisor Zarraffa’s Coffee announced it will be opening a new store in Pialba.

The new outlet will be owned and operated by local franchisees Bec and Chris Bee, who first brought Zarraffa’s to Hervey Bay in 2009, and is part of a new service centre development by Ray Developments and includes a Mobil petrol station.

“Pialba is the perfect example of our franchisee partners operating in a store environment for a number of years and waiting for the right location to expand into a busier drive thru site,” Zarraffa’s chief executive officer Marnie Sheldon said.

The latest opening is part of Zarraffa’s strategic plan to move away from shopping centre locations in order to progress major expansion plans.

“After introducing our drive thru model over a decade ago we have been keen to increase our store footprint in suburban areas, servicing locals with specialty coffee that is easy to access,” she added.

Sheldon also said the company has plans for at least two more store openings before the end of the year, with a larger program of expansion to come.

“After weathering the effects of COVID across our territories, it’s a great feeling to be able to implement our expansion plans across Queensland, New South Wales and Western Australia.”

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