Wokinabox reveals upcoming plans for 2014

They will explore new avenues for easy ordering.

QSR Media spoke with Wokinabox to learn more about the brand’s goals for the upcoming year.

Wokinabox: In 2014, we hope to continue strong growth in sales and in the number of our outlets.

We're also hoping to explore new avenues to make it easier for
customers to order our food.

Our new Wok Junior promotion has been extremely successful so far, with
strong sales and genuine customer excitement.

From that experience, we're investigating other ways we can target seasonal promotions at more specific parts of our customer base, and provide options tailored to different demographics and tastes.

Finally, as always, we're focused on consistency and quality - improving our processes for communication and assessment across our national franchise They system.

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