Why customers are eating at Chipotle

Find out how McDonald's is responding to market share challenges.

According to an article publushed by the Business Insider today, the changing attitude of US consumers is one of greatest challenges for McDonald’s right now, CEO Don Thompson said in a call with investors.

Click here to read the full story at the Business Insider website

“Customers want to personalise their meals with locally relevant ingredients. They also want to enjoy eating in a contemporary inviting atmosphere. And they want choices; choices in how they order, choices in what they order and how they’re served,” Thompson said.

In keeping relevant with the times, McDonald’s has been testing a build-your-own burger concept. The company is also letting franchisees tailor their offerings to accommodate customers in different regions; and is remodeling restaurants for a more modern feel.

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