Queenslanders lead QSR consumption
QSR's performing well in QLD.
Ipsos’ Enhanced Media Metrics Australia (emma) study shows Queenslanders leading the way when we look at QSR consumption with 48% of the state population having eaten at a QSR in the past month, which is higher than any other State or Territory. All major QSR brands including Subway, KFC, Hungry Jacks, Red Rooster and Pizza Hut perform significantly better in QLD compared to the national average.
Heavy QSR consumption is very consistent in four of the five most populous states sitting at 12% of the populations of NSW, Victoria, Queensland and WA, with SA trailing a slightly behind at 9%. The main outliers are Tasmania and NT at 7% and 16% respectively. The fact that QSR locations are not as ubiquitous in Tasmania could explain the lower percentage there, whilst in NT both cafés and licensed restaurants are very popular.
More information on emma available at emma.com.au.
