New direction for Wendys
To continue growing the brand.
A Wendys spokesperson has announced that it will continue to grow its brand after reports have surfaced the last few months speculating that the chain has closed multiple sites and allegations of bad business practices.
While the brand can’t comment specifically on the historic allegations due to legal reasons, a Wendys spokesperson has responded more generally about the business noting that the new owners are continuing to review the current business operations of Wendys in Australia, as well as investing in new products, which will strengthen the existing brand presence the QSR network.
"Wendys has 245 stores throughout Australia and New Zealand, with plans to expand around 1000 stores into China. In 2015, it has plans to capture the “full day trade” by offering breakfast menus, expanded meal deals and new flavours of ice creams and shakes," he said.
Adding, "when the Global Food Retail Group purchased the business in September, it began a strategic review, aimed at offering better support to franchisees in Australia, while at the same time expanding the popular offering into South East Asia."
"Ross Tomaino, who has run the existing ice cream manufacturing facility based in Melbourne since December 2006, has been appointed Group Director of the new Master Franchisor, SupaTreats Australia. As part of this, the National Support office is now based in Melbourne, which is geographically and logistically better aligned to the existing business operations," they noted. Former CEO Rob McKay left the business in October last year, and Mr Tomaino was appointed as his replacement.
Meanwhile, the spokesperson also announced that Wendys stores across Australia will soon roll out new product offerings – including churros and hot chips – as it continues to grow its brand.
