Muffin Break wins Roy Morgan's Coffee Shop of the Year award | QSR Media | QSR news for Australia's quick service restaurant industry.

Muffin Break wins Roy Morgan's Coffee Shop of the Year award

The chain is also opening a store in WA.

Muffin Break recently won Roy Morgan’s 2020 Coffee Shop of the Year award, recognised for their customer service in the category, the company said in an announcement.

 “We are delighted to be recognised for our excellence in customer service. Our customers have always been our first priority, and this has been especially important in regards to their safety over the past year. We are proud to be recognised by our customers for this award.” Natalie Breanan, Muffin Break’s general manager, said in a statement.


Muffin Break also announced it is opening a store in WA, located in Altone Park’s shopping centre.

The franchised store will be opening on June 17 and will celebrate with a free coffee offer the day after, the Foodco-owned chain said.

“We have simplified the colour palette to allow our products and key messaging to stand proud. This includes a suspended muffin cooling rack not only showcases our diverse muffin flavours but also communicates to our customers that we are continuously baking our products fresh on site, every day,” Muffin Break senior designer Lauren Mills said, referring to the store’s design.

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This is the chain’s twelfth store since first opening on the Sunshine Coast in 2014.
Eligible brands can nominate for a maximum of 5 categories.
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The chain has been seeing growth across the daypart.
Proceeds from the jumpers will go to the chain’s charity partners.
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