Muffin Break announces joint partnership with Croc's Playcentres
The bakery-café brand will team up with Croc’s Playcentres to combine Muffin Break’s offerings with Croc’s Playcentres large format children’s playcentres.
All new Croc’s Playcentres will include a Muffin Break bakery café, with existing partners having the opportunity to convert their current cafés. Foodco will provide Croc’s Playcentres with Management, Development and Operational services to accelerate the national rollout of the joint venture. Managing Director of Foodco, Serge Infanti and Executive Director, Robert Fitzgerald will join Croc’s Playcentres board of directors. Foodco will also hold a financial interest in the Croc’s franchising business.
Serge Infanti, Managing Director of Foodco Group said, “Muffin Break is an iconic Australian brand that has been trading traditionally in shopping centres for over 25 years. As we look towards our expansion, we liked the customer base Croc’s Playcentre’s has attracted which aligns with our core customer base of families with children.”
"We’re excited at the opportunity to work with a dynamic channel leader like Croc’s Playcentres. It allows us to be part of the growth in leisure centres, creating a home away from home for the family and the perfect place for mum to entertain her kids whilst enjoying some quiet time.”
Brett Aldons, Director of Croc’s Playcentres said, “Having a branded bakery café within a playcentre is a huge positive within an industry which has traditionally provided low quality food and service standards. We searched for a brand with both the personality and fit with our current customer demographic and values. Muffin Break was the perfect cultural and quality fit. “
“We are focused on becoming the number one national playcentre business and with Muffin Break as the provider of food and beverage we are well on the way. We’re excited to introduce wholesome, healthy and fresh products, increasing the quality of children’s meals.”
