Fred Pose, Franchise Development Manager of Gelatissimo
On expanding Gelatissimo's franchise network, improving the chain's business model and honesty.
QSR MEDIA: What makes you excited about your position?
Fred Pose: Gelatissimo is a growing company and the largest gelato franchise in Australia. Through my position, I get to meet and work with entrepreneurial people who dream of having their own business; and I am happy and excited that I can help them realise that dream.
QSR MEDIA: What 3 goals are you focussed on?
Pose: One major focus is to sustainably expand the franchise network Australia wide; finding the best most dedicated franchisees.
Another is to continue to improve our business model to make it even more profitable for our franchisees.
I am also focused on making our brand current and appealing; and excited that I am leading the development team tasked with the redesign of our outlets.
QSR MEDIA: What long-term changes are you planning on?
Pose: My long term changes are to streamline our outlets, improve overall profitability and sustainably grow Gelatissmo making it Australia’s favourite gelato brand.
QSR MEDIA: What are your key business philosophies?
Pose: I believe that you need to be honest in all of your dealings, approach all problems with and open mind and fresh eyes and to strive to always come up with win / win solutions to all challenges.
QSR MEDIA: What previous positions prepared you for this one and how?
Pose: I have been an employee heavily involved in operations and taking concepts to the market. As a franchisee I gained a thorough understand of franchising from this perspective with its ups and downs. Working in senior management positions for two franchisor networks I have acquired extensive experience in negotiating and know the importance of working as a member of a successful team.
