Donut King makes bold move with latest brand image makeover
They're rolling out a new product to kick it off.
Donut King announced news of the brand’s recent rebranding, which will focus on fun and customisation.
The brand is aiming to give their customers an enhanced customer experience, and will be introducing an updated logo, uniforms, packaging, and point of sale signage, as part of this strategy.
The new direction of the brand, according to Donut King’s Managing Director—Gary Best, is captured in the brand’s new tagline, “Make It Fun.’
“Customisation is our focus for the future, and we want to give our customers the ability to make their treats unique and have fun engaging with our brand and our products. We want customers to enjoy the experience of coming to Donut King,” said Best.
To kick off the revamped image of the brand, Donut King launched a new product called ‘Shaker Shots.’
The new Shaker Shots will allow customers to enjoy two Donut King donuts in a customized shaker bag with two flavour shots of their choice. Customers can choose from various flavours such as wild berry, salted caramel, sour apple, bubblegum, chocolate, and banana.
“Our new Shaker Shots give customers a bit of fun with their treat – it’s all about shaking up the bag, the motion and the unexpected results from shaking up a new flavour combination,” added Best.
The new product will be available in stores starting on the 23rd of September.
