FRANCHISING | Staff Reporter, Australia

Domino's opens 700th national store at Flagstone

The new store features a 'slight' makeover, which will be rolled out in all their locations.

Continuing to cement itself as the largest pizza franchise in Australia, Domino's has reached another milestone by unveiling its 700th national store at Flagstone.

“Opening our 700th Australian store is a huge achievement for Domino’s. It really shows how many Aussie small business owners are determined to work hard and commit to store-life," Domino’s CEO for Australia and New Zealand Nick Knight said. “It is their drive, determination and passion for this business that will see us continue to grow, innovate and reinvigorate in the years ahead.”

Knight adds that the new store has a slight makeover, featuring the use of reclaimed and recycled materials. This is expected to be rolled out nationally.

“We are continuing our journey to holistically move towards a sustainable and eco-friendly company. Not only are we using recycled materials, we are giving new life to pre-loved bricks by repurposing building materials, mainly bricks, from locally demolished buildings,” Knight added. 

“With the inclusion of new, mixed-seating arrangements such as booth seats, high bars as well as tables and stools, we are bringing back that restaurant feel into our stores.”

The news comes at the heels of their recently-launched summer menu that features 30 new menu items, along with the New Pizza Chef augmented reality feature they recently integrated in their ordering app. (Also read: Domino's ordering app to acquire further customer insight with new augmented reality feature)

Aside from Australia and New Zealand, Domino's Pizza Enterprises also holds the master franchise rights in Belgium, France, The Netherlands, Japan, Germany and Luxembourg. Currently, they are a network of more than 2,400 stores across these eight markets making them the largest franchisee of the pizza chain outside of the United States.

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