Check out Macca's move to boost its sales

As regional numbers slipped by 1.9%.

According to a report from McDonald’s Corporat ion, McDonald’s outlets in Asia/ Pacific, Middle East and Africa (APMEA) experienced a 1.9% drop in sales, reflecting negative results in Japan, Australia, and China.

Europe, likewise, experienced a similar decline in sales as the brand recorded negative performance in Germany, France, and other Southern Europe markets.

McDonald’s is planning to enhance performance by in the APMEA region by launching more ‘innovative’ and limited-time menu options.

"McDonald's Plan to Win and our three global growth priorities to optimize the menu, modernize the customer experience and broaden accessibility to Brand McDonald's continue to serve as our strategic roadmap - keeping us focused on delivering great-tasting, affordable meals in modern restaurants.

"In July, we delivered modest global comparable sales growth, relatively in-line with our expectations. Looking ahead, we remain focused on building market share and strengthening our position as our customers' favorite place and way to eat and drink," said Don Thompson, President and Chief Executive Officer.

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