Brumby's hybrid business model soars in West Australia
Brumby's Go! recently opened outlets in 3 spots.
Brumby’s announced that their hybrid business model, ‘Brumby’s Go!’ is performing well in West Australia, with weekly sales well in excess of the national average. The brand recently opened outlets in South Hedland, Margaret River, and Exmouth.
Steve Pagett, Managing Director of Brumby’s Go!, said “It’s the convenient and cost effective meal solutions offered by Brumby’s GO! as well as staples like fresh bread and fresh bread rolls, that mean we are able to fill a gap in the market in towns where there were previously limited fresh bread or ready to go snacks available.”
Pagett believes that the wide menu offering and focus on freshly prepared meals was the key to the brand’s success across regional West Australia.
The brand continues to search for locations and franchisees across regional towns including Newman, Karratha, Kalgoorlie, Tom Price, and Geraldton, in hope of continuing the brand’s success.
Brumby’s Go! is a combination of the traditional Brumby’s bakery with café style ready to go snacks and meals.
