FRANCHISING | Staff Reporter, Australia

Baskin-Robbins spreads more flavours to regional Australia

The world's largest chain of ice cream specialty shops, Baskin-Robbins, is seeking to expand its business throughout Australia particularly on selected regional areas they deemed to be the new business 'hot spots'.

Including Queensland, New Southe Wales, and Western Australia, the company has selected 26 towns in the respective areas as the new home for the Baskin-Robbins stores, all strategically positioned for long-term business.

After visiting Australia, the CEO of Dunkin' Brands--the parent company of Baskin-Robbins--Nigel Travis envisions the opening and expansion of the new restraurants around Australia to run in the next 12 months. 

Baskin-Robbins Development Manager, Trent Graham, said: “This is an exciting time for Baskin-Robbins in Australia. We have big plans for growth and are actively looking to significantly increase the number of restaurant locations throughout Australia .

“We are looking for people who are passionate and want to take on a new and exciting challenge. Australia’s local and regional communities, with their enormous business and development potential, are the perfect place to focus our attention.

“We want to bring the fun and excitement of Baskin-Robbins to regional Australia, and are looking for partners to help us do it!”

Franchise partners can expect full support from Baskin-Robbins management, which includes store fit-outs, marketing and promotional collateral, and ongoing training workshops and knowledge-building materials. 

Locations that have been earmarked in QLD include:

· Townsville
· Gladstone
· Bundaberg
· Gympie
· Tingalpa
· Mount Isa
· Fernvale
· Emerald
· Bowen
· Gatton
· Logandale

Potential locations in WA include:
· Broome
· Secret Harbour
· Mt Lawley
· Ellenbrook
· Morley
· Waterford Plaza
· North Perth
· Baldivis
· Ocean Keys
· Geraldton
· Bunbury
· Albany
· Applecross

Locations in NSW include:
· Tuggerah
· Hoxton Park

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