Baskin-Robbins to open 20 stores in the next 12 months
The first three set to open towards the end of this month.
According to the ice cream chain, a mix of company owned and franchise stores will open across Queensland and Western Australia, with further plans to expand across New South Wales and Victoria towards the end of this year, which will increase store network by 25%
David Jordan, Baskin-Robbins’ General Manager said, “our growth is the result of strong demand for our brand from potential franchise partners and retailers alike.
The expansion announcement comes just as Jordan and his management team have refined the vision and strategy for the brand, a process which involved the collaboration between the senior leadership team within Palm Oasis Ventures and each Baskin-Robbins franchise partner.
“This collaboration process included a series of strategic planning meetings with all franchise partners across the country to share not only our vision but their vision for Baskin-Robbins brand into the future. This has created great alignment, ownership and momentum toward implementing our collective strategy,” said Jordan.
“One of the challenges we currently face is sourcing enough quality sites. Although we have ambitious growth plans, our focus is on the long term and as such rigorous site selection is of upmost importance to ensure long term sustainability,” he said.
