Guess what 3 priorities Subway has lined up
They have exciting plans in the pipeline.
Subway Australia was recently recognised by Canstar Blue and Reader’s Digest. The brand was awarded Reader’s Digest Most Trusted Quick Service Restaurant and Canstar Blue Most Satisfied Customers QSR 2013.
Read the full report here.
Below is a Q&A with Brian Tap, Subway Australia and New Zealand Regional Director.
QSR Media: What are the brand’s top three business philosophies?
Tap: Firstly - we’re all about choice. Subway is the place where you can get your sandwich made your way, right before your eyes. This sits at the heart of the customer experience in over 1,350 franchise stores here in Australia, where we pride ourselves on creating subs tailored to the tastes of the individual.
We also offer a range of healthier options in our 6g of Fat or Less range, providing delicious subs that can suit the busy lifestyles of Australians.
We are always focused on ensuring our customers love their Subway experience and regularly offer new menu options, like the $5 Combo Deal, to reward customers and keep them coming back.
The double customer satisfaction win from Reader’s Digest and Canstar Blue is a great honour, because happy customers are our priority.
QSR Media: How do you think these key philosophies helped in earning the brand the two recent wins from Canstar Blue and Reader’s Digest?
Tap: We think that choice, healthier options and the Subway customer experience all played an essential role in our award wins. By tailoring our subs to individual tastebuds, we’re giving our customers their favourite sandwich just the way they like it.
Also, our low fat subs have made Subway the leading choice for people seeking a quick, healthier meal. These are the things that our customers love about the Subway brand, and we’re thrilled that we’ve been recognised for it.
QSR Media: What areas is the brand hoping to develop further?
Tap: Healthier options, customer satisfaction and a range of great tasting subs that can be tailored to the individual Aussie’s palate will continue to be our focus. Our customers have shown faith in our brand and we want to meet and exceed their expectations in the future.
QSR Media: What can customers expect from the brand by the end of the year?
Tap: We will continue to offer our customers choice and we have some exciting new things in the Subway pipeline. We can’t say too much right now, but we’re looking forward to sharing some news in the near future.
In the photo: Sheron White, Readers Digest Group Advertising Director for Asia Pacific region and Lara Corbiere, Subway Australia and New Zealand Marketing Manager
