Retail Food Group hints at Gloria Jean's transformation
It is making an entry into fast casual dining, with an all-day breakfast menu and café offering.
According to the brand, the evolving consumer tastes has been an opportunity to evolve Gloria Jean’s and focus consumers on the brand’s underlying coffee credentials with the introduction of new brewing techniques, roasting blends and single origins.
Complementing this activity is the brand’s entry into fast casual dining, with an all-day breakfast menu and café offering including ‘made in store – fresh is best’ grab and go options, and new ‘hero’ products. The first pilot outlets will be launched domestically in 3Q18, with broader network adoption to follow thereafter. This initiative will provide the fresh platform and opportunity for reinvigoration of the Brand System.
The company said, "Each of these initiatives have been developed following significant R&D, Franchise Partner, consumer and landlord engagement, and the response has been overwhelmingly positive to date."
