The burger brand is now accepting the top ten digital currency, XEM.
Head of marketing and branding at #burgerlove, Steve Agi, said, “Cryptocurrencies are the future of trade. It is a fascinating concept that our clientele is already on board with and we’re ready to stop watching from sidelines. We’re giving our customers the freedom to pay with a currency of their choice, which is telling of how we like to approach the customer experience at #burgerlove; we’re globally known as trendsetters and market leaders, once again we are on the forefront of the new, the exciting and the cutting edge.”
To celebrate the launch of #burgerlove’s new payment options, they are also expanding its gourmet burger range to include the #NEMBurger – which includes a noodle crusted fried chicken fillet, egg, mozzarella sticks, cheese and #burgerlove sauce.
It will feature on #burgerlove’s secret menu for 23 XEMs, or approximately AUD$16, and can only be bought using XEM.
XEM is the digital currency of blockchain technology platform NEM. Unlike some cryptocurrencies, XEMs are environmentally friendly as there is no “mining” involved like Bitcoin. It is also secure with built-in spam protection that manages to shut down spammers without taking down the entire network and has a standalone wallet guests can download on their phones or computers.
NEM.io Foundation is a not for profit working to promote the benefits of the NEM blockchain technology to Australian businesses, its Australia and New Zealand director Jason Lee said, “Our partnership with #burgerlove is an example of how XEMs and the NEM blockchain can be applied to everyday life.
“Australians are familiar with Bitcoin, but less so when it comes to other digital currencies like XEM. Associating with something people love, like burgers, will help integrate it into the economy more broadly and drive consumer engagement.”
"To say we're excited to be working with the team at NEM is an understatement, this is only the beginning, look out for what's to come with more exciting burger concepts, fun events and lots of learning and maybe even a few burgers for all," Agi added.
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