FAST CASUAL | Staff Reporter, Australia

Skewerz Kebabz wants to widen growth with fast casual model

Know more about how the Mediterranean chain wishes to change the way Aussies view local kebab shops.

For Skewerz Kebabz, speed of service, simple decision-making, affordable price range, and portability are their key elements to serve and attract more customers as they are made aware of consumers’ “growing expectations”.

“With increasing food options available across just about every shopping centre, the power really is with the consumer,” Dean Vella, executive director at Aktiv Brands, said.

Consumers, he added, are now also willing to take risks with something they haven’t tried before. To provide these demands they constantly create ‘limited time only’ offerings to tell their customers that there’s always something new going on.

They are also working on expanding their menu offerings throughout day parts such as breakfast, coffee and Turkish sweets. The new menu has been launched in their two latest sites in Mandurah Forum and in Ocean Keys Shopping Centre, which just opened earlier this month.

Aktiv Brands CEO Kylie Mishra said that it’s already getting positive comments from their customers.

“The menu has been developed to increase market share in periods outside of lunch trade with additional time of day segments such as coffee and traditional Turkish sweets,” she said.

Breakfast options are said to be available in the coming months.


It would also seem that menu options are not the only thing they’re after as well.

Skewerz Kebabz currently operates 10 outlets that are all located in shopping centres whereas two are in Queensland and eight are in West Australia.

However, the Mediterranean chain assured that they are determined not to stay within shopping centres only.

“A fast casual model is in development at Skewerz, which will widen our scope of growth beyond shopping centre food courts,” Vella said.

In the next five years, they will be rolling out this plan starting from Perth. What they aim for the brand is that it can also be found in food courts, dining precincts and food hubs.

The search for master franchisees is also underway as they are looking to expand in Queensland, New South Wales and Victoria.

“Skewerz isn’t your average kebab shop. We’re always challenging ourselves to find ways to elevate the ‘kebab’ experience, from fresh quality ingredients to really exciting menu innovations,” Mishra said.

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